Category Archives: Marketing

4 Great Children’s Books for seasoned executives

Summary: Sam-I-Am is the best B2B salesperson you could ever have…  Children’s books convey pack more meaning and life lessons into a simple, well illustrated format than the latest business bestsellers can pack into 300+ pages.  The message is distilled … Continue reading

Posted in Entrepreneurs' Life, Marketing, Negotiation, Project Management, Sales | Tagged , , , , , , , | Leave a comment

Modeling Value in the Facebook Advertising Channel

Summary: Brand owners in both large and small ticket items face challenges quantifying the Facebook effect.  We profile 2 advertisers with a large new and old media presence and compare the Facebook fan base across these mediums.  Since our last post, … Continue reading

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4 Must See Charts before the Facebook IPO

Summary: A Facebook IPO at $34-48 is overvalued. We can foresee the stock rising to $51 per share if the IPO P/E of 75+ holds and the company can achieve a 30% growth in EPS vs. 2011. To deliver real … Continue reading

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Is Groupon, or another group buying promotion, right for your product?

Summary: Groupon, and its “group buying” counterparts, have been all the rage in e-commerce, but is it right for your product? Here we’ll look at the types of products and strategies where these platforms do, and do not, make economic … Continue reading

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