Tag Archives: internet advertising

Modeling Value in the Facebook Advertising Channel

Summary: Brand owners in both large and small ticket items face challenges quantifying the Facebook effect.  We profile 2 advertisers with a large new and old media presence and compare the Facebook fan base across these mediums.  Since our last post, … Continue reading

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4 Must See Charts before the Facebook IPO

Summary: A Facebook IPO at $34-48 is overvalued. We can foresee the stock rising to $51 per share if the IPO P/E of 75+ holds and the company can achieve a 30% growth in EPS vs. 2011. To deliver real … Continue reading

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